My Work

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Social Media Platforms

After completing a situation analysis and effectively researching University of Oregon School of Law I drafted a recommendation with their marketing and communication department. The political climate at Oregon Law needed to create an inclusive, optimistic messages across all social media platforms. Our target audiences being potential students, alumni, and current students, we created a hashtag campaign, #morningmotivation to bring an optimistic tone, along with featuring students and alumni in a spotlight series.

Social Media Platforms:

After completing a situation analysis and effectively researching University of Oregon School of Law I drafted a recommendation with their marketing and communication department. The political climate at Oregon Law needed to create an inclusive, optimistic message across all social media platforms. Our target audiences being potential students, alumni, and current students, we created a hashtag campaign, #morningmotivation to bring an optimistic tone, along with featuring students and alumni in a spotlight series.


University of Oregon School of Law Instagram:

Results: 
Past: March 2016-September 2016
Current: October 2016-March 2017

 
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In six months, improved Instagram likes by 70.03 percent, following by 13 percent, and commenting by 87.05 percent.

University of Oregon School of Law Twitter:

Results: 
Past: March 2016-September 2016
Current: October 2016-March 2017

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In six months, improved retweets by 90 percent, following by 3 percent, and likes by 85 percent.

University of Oregon School of Law Facebook:

Results:
Past: March 2016-September 2016
Current: October 2016-March 2017

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In six months, improved shares by 64.61 percent, fans by 3 percent, and reactions by 71.48 percent.